Tropical Smoothie Cafe needed to improve their e-commerce experience, polish their brand look and voice, and create awareness for Fan Fave menu items - all without moving too far away from the existing brand.

We partnered with them to raise the quality of their digital communications across email, social, and content planning. We created vibrant visuals, an identifiable brand voice, and strategic consumer-centric messaging.

Then we developed and executed a brand campaign that included email, paid social, owned social and content planning. The campaign injected freshness, personality, and personalization into Tropical Smoothie communications, ensuring we helped consumers understand who TSC is and what they offer.

In our “Find Your Faves” campaign, we let consumers in on the secret: Tropical Smoothie Cafe doesn’t just sell smoothies. They sell flavorful dishes that contain fresh ingredients you can feel good about. We gave them an open invitation to see what a yummy trip to Tropical Smoothie Cafe looks like, and pick up a few new Fan Faves along the way…

This campaign ran across Facebook paid ads, Paid Instagram stories, owned social channels and email communications.