Challenge:

Ascension Coffee, a Dallas-based restaurant and coffee roaster chain, wanted to grow awareness for its unique atmosphere and innovative, high-quality approach. During a phase of rapid expansion, they needed a cost-effective, brand-driven way for their in-house team to drive visits for new location openings and menu launches.

Solution:

Developed an evergreen social media content strategy

Aligned content topics with business objectives

Planned seasonal and menu-driven messaging

Conducted on-location photoshoots and interviews

Built a library of elevated creative assets

Empowered client with social media best practices

Results:

Enabled a unified, compelling brand voice across digital

Produced an immediate 25% lift in social engagement

Generated a 5X increase in comments across channels

Inspired over 100% more likes across social channels

Generated buzz to drive a 15% lift in location visits