HEALTH STARTS AT THE HEART.

Women are on the run, juggling careers, family, friends and other life demands. All too often they prioritize everyone else’s well-being before their own. American Heart Association wanted to do something to support the women who are doing so much for others.

The American Heart Association is the recognized leader in heart health, cardiovascular medical research, and consumer health guidance and education for heart health and wellness. They have spent decades prioritizing women’s heart health and showing them how to prevent, respond to and care for cardiovascular disease, but it wasn’t enough. They came to us looking for innovative new ways to attract and engage more women.

As a result, we helped them explore expanding their digital presence through a digital e-commerce membership program — mybestlife.

mybestlife is a paid membership program that serves as a trusted and valuable source for guidance and motivation, and as a community for women who care about prevention, health + wellbeing. It’s a program that inspires engagement and delivers plenty of value to justify a membership fee. Features include curated content, a connected community, monthly goods deliveries, videos, custom playlists, quizzes, digital journaling, and more.